App Promotion on App Store


The market has always been a very tough place regardless of the medium. If there is demand, there are companies, teams and individuals working to meet it, which results in a competition. If there isn't, that means that this particular niche hasn't been explored or has proven to be unprofitable for these companies. However, today almost every possible niche and medium has a very harsh competition, and it makes marketing of iOS apps a necessity even for those who cannot afford it.


That's why we're offering some advice on how to promote iOS apps and games today without spending too much and with little to no involvement of a marketing agency.


Be subtle

Drop the “in your face” act if you want to promote your app efficiently. Instead of begging everyone to “go and install it”, tell what makes it so great they would want to give it a try. Instead of spamming everywhere, consider finding a few key locations to post the news and then build on top of that.


Consider researching the trending keywords and pick the relevant ones to use in the app description and optimize your content for the search engines. Also, consider hiring a professional designer to make sure that the assets on the app page and related pages, such as news hubs on the social media and other public pages and social media accounts tied to your app. This should increase the chances of your potential audience to find your app or pages related to it and convince them to give it a try.


Try localizing your application or game

One of the best ways to reach a wider audience is by localizing the app into as many languages as possible. It's recommended to support the following languages as soon as possible:


  • English
  • French
  • Italian
  • German
  • Spanish

Additionally, you may want to support:


  • Russian
  • Chinese
  • Japanese
  • Korean


Localization increases the potential audience and makes your app more accessible to users from foreign countries. In some cases it multiplied the download numbers by 7 or 8 times and increased the conversion rates by up to 20%. It's a subtle way to promote iOS games and applications without any marketing tools.


Use freelance translation services to get the best quality available to you for the lowest available price. Today, it's better to pay for the translation itself than for a brand of a marketing agency – there are more than enough cases when such agencies “outsourced” the work to freelancers to cut down on the costs and increase their profits.


Communicate

Promotion is all about communication with your audience through written messages, podcasts, discussions, videos and other means. You need to be there for your audience to master the iPhone app promotion, and you also need to understand that it doesn't work in the same way as other mediums do. Let's take a closer look at the details:


  • Keep in mind the shorter attention span – they don't have time to watch a two-minute trailer. Instead, opt to create trailers that are less or equal to 30 seconds long;
  • Focus on visuals, audio and interactivity – the days of 3 small images and lots of text have been gone for years, and it's important to remember that at all times. Keep the text sparse and instead focus on the ways listed above to tell a story;
  • Interactivity is attractive – figure out how to make a website attractive and how to add interactions with the users into your marketing campaign. It requires work, but it's a great idea to give it a try.


If you need help in marketing, we suggest working with a marketing agency to cover the parts of the process where you can't do much, which will be cheaper than the full course, yet give you an option to do some marketing on your own.


If you need to promote Android apps, you can find useful information here: http://appsmobilepromote.top/how-to-promote-android-apps/