Promotion of applications and games is important today, and has always been. Today is the time when mobile developers need to pay extra attention to marketing, because it's not that easy to reach the target audience and start making money from the product of your hard work. However, you should also remember that no situation is hopeless, and even if you don't have the funds to get the full package from a professional mobile marketing agency, you can still promote your application or game efficiently.

That's why we would like to offer you several ways that you can use to promote app on Google Play. Today we will talk about Android app promotion on the social media and also several key points you should keep in mind while contacting blogs and app review sites and channels. Read on to find out more about them.

Use social media to promote your application or game

Today, almost every brand, developer, product or service has a dedicated page on the modern social network sites for a variety of reasons. First of all, it's an easy way to inform their audience about the latest news, changes and updates. Second, it's a very useful way to gather feedback and useful information for later usage. Therefore, you should consider setting up the page for your application or game too, and filling it with information and content. Then you need to start updating it and looking for fans. Here are a few tips to make it easier for you:

• Ask your friends and family members to follow you. Sure, at first it will be just your friends and family, but then it will be some other guy, some other girl, and so on.
• Be prepared to use the promotional services provided by this particular social network – social media offers affordable marketing tools you can use to reach more customers. Try them if you have some time and money and see if they help a lot. Don't expect too much though – there are chances that some users have ad blocking software installed or just ignore ads altogether. Reaching out to these is going to be a lot harder.
• Update the content on regular basis to give the users the incentive to come back and read it. Give them food to discuss, and watch them asking questions and getting overall interest in your application or game.
• Use the tools provided by the social network sites to your advantage – you can create polls to find out what users like and what they want, you can use the results to improve your application or game, you can post various pictures to show what the users will be getting. Being transparent and genuine with your audience is the best way to reach them.
• Clean up the spam messages once in a while to make sure that your page remains clean and doesn't appear abandoned to your fans. If you can't hold their interest, it's not going to work out nicely.

With this information in your hands, you should generate enough potential interest in your application or game to improve its performance on the modern mobile market and make money from the product of your hard work.

Contact blogs and app review sites

There are lots of blogs, app review sites and YouTube channels out there which are focused on modern mobile applications and games. If you contact them and manage to negotiate a way to mention your app in one of their posts or videos, then it can generate some buzz around your application or game. If you manage to negotiate a full-fledged review, this can result in even bigger buzz – especially if the review ends up being positive and everyone ends up liking it. Remember – good word out there by the press can result in better performance on the market. By using it to your advantage you can stay on the market and make more money from your application or game.