Mobile apps and games require more work than one can imagine. Due to the situation on the market and over two millions of apps and games launched on both iOS and Android, one needs to work hard to reach their target audience and start making money from their hard work. Apart from a nice marketing campaign, one needs to work on user retention to make sure that the audience is happy with your application or game and keeps using it. It's not that easy to pull that off, because not everyone tends to even leave a review about the app if they dislike it. However, those who do can still be convinced to stay if you try hard enough to manage the app store reviews.

However, there is a lot to keep in mind if you have never dealt with the management of user feedback, and by knowing how to deal with the mobile app reviews from users you can improve the user retention and make the user reception a little bit warmer.

Therefore, we would like to offer a few tips on how you can improve the user reception by properly managing the user feedback and making sure that in the end, the user is happy and reconsiders their review. Let's take a look at what you can do to manage the feedback on your app properly.

What you need to keep in mind while dealing with user reviews

There are several things you should keep in mind while dealing with user reviews to make sure that both sides have the best experience. You always need to keep these in mind and adhere to these rules at all times:

• Remember to be polite at all times – you need to maintain professional behaviour regardless of the situation. Remember to never get into an argument with the customers – they are the ones who are bringing the food to your table, and it's important to work hard to make them happy with your application or game;
• Make sure to respond to reviews – users love when they are heard and when their feedback is taken into account. And they don't like when their feedback app is ignored, so make sure you are taking some time to read these reviews and respond to them every day – even an hour a day can do a great job for you if you manage to cover a reasonable amount of reviews within that time period and make sure that the responses are high-quality to make sure that the users understand that you care about them and your app;
• Make sure to continue the dialogue even if it's unpleasant for you – you need to get to the bottom of every issue and make sure that you know as much as possible about it. A critical bug detected by a user and mentioned in a review is better than a bug that hasn't been reported and resulted in losing the customer;
• Thank users for their reviews regardless of whether they're positive or negative ones – after all, Android and iOS app reviews can help you improve your app and make the experience a lot better for other customers;
• Once you have fixed the issue(s), then it's a good idea to report about the changes made to your application or game to the user who reported them in their review. This way you are showing that you're not only listening to your customers, but also taking action;
• Don't forget to ask the user to consider changing their review to reflect the changes in your application or game and making sure that the rating reflects is current state.

In case you're having trouble keeping up with all of these reviews – after all, we don't have all of the time in the world to deal with everything on our own, then consider getting a professional PR agency to handle them for you to make sure that you can focus on development and the fixes of your app.